Despite a tricky year, John Lewis also pointed to the Black Friday period as a point where it managed to see an increase in interest year on year - something that seemed to be borne out across the country, and we've been busy predicting the brand's efforts in our John Lewis Black Friday deals page. That traffic was also nearly half the time on a phone - according to Picodi. This year could be a different story though.
But with Brexit dragging on, and the possibility of a no-deal exit looming large, the British Retail Consortium is warning of retailers having to spend too much on planning for a no-deal Britain.
Given Black Friday is as much about big-ticket items as anything else, and many will want to prep their year to plan for when to buy a new laptop, TV or iPad, we've pulled out the research to let you know precisely what to expect this year. Black Friday began as a US tradition started and is always the Friday immediately after the Thanksgiving holiday, which is how we arrived at the date of November 29 above.
Sky Black Friday Deals
The two used to be quite distinct in terms of their capability for offering deals: Black Friday, being so soon after Thanksgiving, was the chance to shake off the turkey sweats and head to a retail store and wrestle with others to nab the advertised bargains. As mentioned above, the fact that consumers focused in on Black Friday meant that Christmas sales fell as a result - so the discounts are only going to pile into that period as retailers follow the trends of when people are buying. Rhian Murphy, head of retail sales at the ONS, told the BBC : "Following the increased growth in November, where shoppers snapped up more Black Friday offers as they continue to bring forward their Christmas shopping, retail sales weakened in December".
Black Friday could see more of a buying push in the UK though, as it falls later in the year - this means more people will have been paid when the buying weekend rolls around and could be willing to spend a little more on gifts. The key question, as posed above, is about how Brexit might alter things in the UK - will retailers be forced to lower sales or reduce staff in a bid to counter the cost of a no-deal exit from the EU?
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Black Friday has fallen into a rhythm, so some predictions are safe bets:. Black Friday is one of the most important times of the year for TechRadar - we spend weeks ahead of the big day or weekend making sure the whole site is ready for people looking for the information they need to help them make the right buying choice.
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Whether that's knowing which is the best laptop, TV or iPad, or just seeing great deals for them through our Hawk price comparison widget, we've got everything you need to know. In addition to its usual discounting, Amazon will always lop a sizable amount off its own products on Black Friday: it offered impressive discounts on Fire tablets, Kindle e-readers and its Echo devices last year, as we well the Ring series of tech from the brand it now owns.
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But what technology should you be looking out for? It was so good that our US Phones Editor instantly bought two for his parents. Apple hasn't brought out a new low-end iPad this year, which is great news for consumers - that means the iPad will likely get an even bigger discount, and the new iPad MIni and iPad Air which did launch will get nifty drops too from various retailers, we reckon. The iPhone XR was one of the biggest sellers in as well, with discounts appearing instantly on contract even though it was a newer phone. That said, this year's AirPods will still likely get a discount as there's not a huge amount new inside, so the price could well plummet.
Smartwatch and fitness tracker deals: Cheap wearables round up
As with iPhones, so with Galaxies: not just the S10 but the new Note too. Black Friday is the Friday immediately after Thanksgiving when retailers begin the holiday shopping season. Connect with us. Best Home Security System with Cameras. The Ultimate Guide.
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